Wednesday, January 26, 2011

Blog Assignment #1

Blog Assignment #1 (Due: Jan 26, 11:59 pm): Search for a company on the Internet that prospers because of its innovative product, service, or process. Describe and discuss your finding. Examples of search keys are innovation, knowledge economy, innovative business models, healthcare, distribution, manufacturing, .....

The company that comes to mind for me is Dell Computer Corporation. I've noticed that over the years Dell has progressed through several different types of markets; Consumer, Enterprise, Manufacturing, Innovative product making, etc. They have tried to succeed in multiple markets to be a well-rounded company. In early 2000's Dell focused on consumer products like the Dell DJ Ditty, which was produced before the iPod became popular. That idea was not productive for them, therefore they dropped the product. After the MP3 player stint, Dell moved into the Television market. I gather that they had a tough break in the market because plasma was not as reliable as people had hoped. They ditched the TV idea after a few years of practice.

Dell has entered into the Enterprise sector in a heavy way and are now not focusing on manufacturing as much as they are focusing on providing at-home service for their customers.

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