The idea that there is no harmony in the world is kind of hard to grasp at first glance, because we all want to believe that everything we do is in balance with other things that happen, so that things just "balance out". In a business world, the idea of balancing, or equilibrium is O.K. if thought of in context with financial balancing of things. The idea that Kevin Kelly pushes in Chapter 8 is that when there is equilibrium, there is not enough flux. Flux is described as a necessary evil to keep enough disequilibrium in between chaos and order. When a company treads in the thin area known as flux, they tend to have just enough balance of order and chaos to perform well.
The idea of chasing after innovation is sparked from the idea of keeping enough disruption in your flow without being swallowed by the entire field of disruption. It's kind of like when you take a leap of faith to start your own venture. At this point, you are deciding to step out of your comfort zone, into the realm of the unknown, in hopes to achieve a better future. Hopefully you step into just the right amount of disruption, aka risk, to launch your venture. Sometimes, the amount of risk taken can end up being the demise of your dream. I believe the housing market has exemplified this very idea of getting too far outside of the flux zone and was swallowed by the disruption of the market.
The flip-side to running after disruption is to make sure that you don't force the seeking of disruption out of your business. Muting the chase after disruption will inevitably result in an atmosphere of conservative and non-risky business that will, in theory, keep growth and expansion from happening. I believe that this theory is a little far-fetched and the reality is that whatever path you take, totally conservative, or living on the edge, you have just as much risk as failing and just as much opportunity to be successful. Success is really just achieving what your personal definition of success is, not what the world paints as success.
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